Brand strategist
with an architect's eye
almost a decade of formation
The depth beneath the surface. Scroll to build from the roots up.
SCROLL
01
Observation training
seeing before solving
Drawing since before school. Hyperrealistic art trained a specific kind of patience: the understanding that what seems simple on the surface requires everything beneath it.
Observation
02
Aesthetic practice
the art of doing
Hundreds of experiments in layout, type, colour with real customers in graphic design since 2017. Menus that lifted sales, album covers, characters, logos. Shared art tutorials that found an audience of hundreds of thousands. First prize project published in La Vanguardia.
Observation + Aesthetic practice
03
Spatial thinking
thinking 3D
Architecture degree and 2 years in practice — 15+ projects across Spain and the USA, from tile detailing to urban planning. Automated visualisation workflows with scripts for millions of data rows. Every project was an indirect conversation with people — understanding how space creates mood, movement and meaning without saying a word.
+ Spatial thinking
04
Industrial logic
from emotion to production
Led brand and product design for a premium baby stroller, full lifecycle in partnership with teams. Improvement in ergonomic comfort. Production strategy optimised for a 25% cost advantage. Audit, physical interaction, visual identity, manufacturing — all to deliver the first moments of life.
+ Industrial logic
05
Strategic branding
before the action
The surface is only as good as what it covers. The logos that held up over time were the ones built on a positioning that was clear. The spaces that felt right were the ones planned from circulation first, aesthetics second. Strategic branding is that principle, applied to any business identity.
+ Strategic branding
06
Brand therapy
the value of depth
Brand therapy is what happens when all the layers pass through each other and work simultaneously. The surface is simple because everything beneath it is resolved.
All layers — brand therapy
SURFACE
Every brand problem passes through all six layers. Whether they are seen or not.
